The name says it all – a product launch campaign featuring something black. The suspense was supposed to grow darker with each clue for three consecutive days, followed by the actual product. Sounds interesting? It bloody was!

When BlogAdda invited to participate in this #WhatTheBlack campaign, I was mighty curious like many of my fellow blogger friends. Signed up the form and waited with bated breath for the first clue to arrive. It was clear that the final product would be something in black, but it is pretty difficult to guess without the clues since the product might be anything – food, cosmetics, daily use commodities, a gadget, a book. Came July 30 and the first clue arrived.

Day 1 – A black egg with chocolate inside

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Arrived in the afternoon, while I was already fretting over friends posting snaps of these on social media as they had already received the clue. The packaging was impressive and cute, to say the least. My father-in-law was probably more excited than me and took initiative in cracking open the black egg. The paint was not up to the mark and stained all our fingers, but the chocolate inside was worth the effort. An egg-shaped note from BlogAdda and whattheblack.com added incentive to wait for the next clue, the next day.

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