shopping | One and a Half Minutes

littleshopper

One of my friends is due to deliver a healthy baby next month and I was searching gifts for both baby and mother. Maternity shopping has only recently been popular in India with various websites and stores. Even few years ago, it would all be about buying oversized clothes for the mother and stuffed toys for the baby from regular departmental stores. I bumped into thelittleshopper.com and the website managed to enthrall me a lot. It’s a one stop shop not only for maternity shopping but a lot more that comes later with the package of having a baby.

The first step for a successful website is its look and I think The Little Shopper has nailed it perfectly. The interface is very soothing and clutter-free. There are separate tabs for all stages of maternity and all kinds of shopping needs, from footwear to diapers. What’s amazing is the range of categories to choose from – baby sleeping bags to bottle warmers, you name it and you’ll find it on The Little Shopper. It’s hard to find such consolidation in regular online stores, especially for babies and parents.

The content is superbly curated to suit everyone; the fathers will find it easy to pick a gift for babies and their mothers. The onesies for little ones and lovely maternity dresses are to die for! Talk about brand building and The Little Shopper has roped in a lot of international and Indian maternity brands like House of Napius, Toffyhouse, Zeezeezoo, Little West, Como Tomo and Kidology. It’s easier than ever to shop from these brands with a few clicks.

There’s something else that I loved a lot – The Little Shopper blog or magazine as they call it. There are a plethora of wonderful and useful articles for the newbie or would be parents. I particularly liked the ‘5 Gluten free recipes’ article as I have quite a few friends with Gluten allergy. If you know a new mother with such an allergy, you’ll surely need more recipes to add to her nutrition. Tutorials and important counseling videos from renowned doctors will help you solve a problem or two without striving for a visit to the doc this summer. Tips and tricks, a little advice on how to deal with pregnancy, infertility or new babies, and expert articles have added much value and sparkle to the website.

Overall, it’s a great place to shop for your bundle of joy and yourselves. Oh, and are you looking for great offers on Mother’s Day? Anyone who signs up now will get Rs 3000 worth coupons that they can use to buy lovely stuff from The Little Shopper. So get on with your Mother’s Day shopping!

Image Courtesy: Myntra app

Did you know an average person checks their phone 150 times a day?

Well, I didn’t know that for a fact but I check my phone at least 100 times a day. It’s a habit we have inculcated in the post-smartphone era. The phones look good, mostly sleek with moderate to big screens, high Bezel ratio (screen to body ratio) with high-resolution display – overall, it’s a pleasure just to look at the beautiful LCD screen. My father-in-law, who isn’t nearly as tech-savvy as us, still checks his smartphone as often as possible. He loves his wallpaper, the little screensaver effects, and mostly listens to his favourite music any time of the day. He had initially resisted to using these new-age phones, but after about two years he seems to be addicted to the device. It’s no longer a luxury to him, rather, a necessity.

We are a different lot though, ones who use varied apps on their phones for online shopping and other activities. Studies show that 90% of smartphone users in India use apps.

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