Colgate | One and a Half Minutes

There are good mornings, and then, there are gold mornings. A morning should be as refreshing as compared to the dew drops that make the nature look fresh every dawn. Since we are in a jet age where the sleep cycles have been violated in terms of work and entertainment, mornings have ceased to be golden ones that build the day.

Hamper from #Colgate360GoldMornings

I have never been a morning person. According to my parents, it was hell of a task to wake me up before school (and, well, college). Mother was the impatient one, and also burdened with all household work early in the morning. She would nudge me a few times, and if I didn’t respond, kept waking me up in high pitch from whichever part of the house she was. Father is always the calm, composed one in our nuclear family. When I was a child, he would cuddle and coax me to wake up for school. Gradually, he too became impatient. But the tactic he employed was beyond my irritation tolerance level. In summers, he would switch off the ceiling fan. In winters, he would snatch away my quilt. As I’m quite sensitive to both the extremes, I would be compelled to wake up immediately.

These days, I have a household to run myself. So the alarm clock is my only saviour. Though I resented it all my life, as I’m growing older, waking up early in the morning instills such a calmness that it lingers all through the day. A satisfied and relaxed session of brushing teeth, followed by a cold splash of water, and my morning cuppa makes a good morning. But recently I received a mighty surprise that turned good mornings definitely into gold ones. Take a look.

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The hamper from Colgate is stunningly golden, with the new Colgate 360 Charcoal Gold toothbrush in a lovely black box, a beautiful golden scroll, a golden coffee mug for the cuppa lover in me, and a handy golden sipper bottle.

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I’ve been using the toothbrush for some time now, and it’s one of the best. The reach and contour of the brush is very scientific and unique. It fills the mouth with freshness after each use, adding a golden hue to the morning. Try it, and you won’t regret.

Visit the Colgate India page for details on #Colgate360GoldMornings

The name says it all – a product launch campaign featuring something black. The suspense was supposed to grow darker with each clue for three consecutive days, followed by the actual product. Sounds interesting? It bloody was!

When BlogAdda invited to participate in this #WhatTheBlack campaign, I was mighty curious like many of my fellow blogger friends. Signed up the form and waited with bated breath for the first clue to arrive. It was clear that the final product would be something in black, but it is pretty difficult to guess without the clues since the product might be anything – food, cosmetics, daily use commodities, a gadget, a book. Came July 30 and the first clue arrived.

Day 1 – A black egg with chocolate inside

Arrived in the afternoon, while I was already fretting over friends posting snaps of these on social media as they had already received the clue. The packaging was impressive and cute, to say the least. My father-in-law was probably more excited than me and took initiative in cracking open the black egg. The paint was not up to the mark and stained all our fingers, but the chocolate inside was worth the effort. An egg-shaped note from BlogAdda and whattheblack.com added incentive to wait for the next clue, the next day.

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